What Does “In-House” Really Mean? The Movement Dilemma in American Watchmaking

As an independent American watchmaker, we have taken on one of the most difficult challenges in the industry — not just building something beautiful and mechanical here in the United States, but doing so with substance. That means tackling questions of sourcing, craftsmanship, and transparency head-on. One of the questions we get often is this: […]

The Legacy of American Watchmaking: Why There’s a Need for Fine American Watchmaking Today

In the annals of horological history, the American Revolution is often celebrated for its significant contributions to the burgeoning nation’s identity and technological prowess. One such contribution, albeit less heralded, is the remarkable rise of American watchmaking. In the late 18th and early 19th centuries, American watchmakers made a substantial mark on the world stage, […]

The Shift in Focus: Why Watch Collectors Are Emphasizing Finish Quality Over Brand Prestige

In the world of horology, Swiss watchmaking has long been synonymous with luxury andprestige. For decades, Swiss brands, renowned for their storied histories and meticulouscraftsmanship, have set the benchmark for high-quality timepieces. However, in recent years,there has been a notable shift among watch collectors and enthusiasts. Increasingly, collectorsare prioritizing finish quality and innovative design over […]

The Need for Global Quality Benchmarks in Watchmaking

For decades, the Swiss watchmaking industry has set the gold standard for quality, precision, andfinishing. Certifications like the Geneva Hallmark have become synonymous with excellence,acting as a trusted guide for consumers seeking the highest level of craftsmanship. However, thelack of similar benchmarks for non-Swiss brands has led to a misconception that watches fromother countries—despite often […]

The Challenges of ‘Made in the USA’ for American Watch Manufacturers

Creating a watch that is truly ‘Made in the USA’ is a challenge that many Americanwatchmakers face. While American watchmaking has a rich history of craftsmanship, themodern landscape has shifted dramatically. Today, companies aiming to use the prestigious“Made in the USA” label must navigate a complex array of regulations and practical constraints. The Legal Framework […]