1776 Atelier emerged from Jason Lu’s unique blend of lifelong passions and professional expertise. With a background in mechanical engineering and a minor in U.S. History, Jason’s early fascination with mechanical systems and American heritage shaped his future endeavors. His career as a senior IT executive honed his skills in complex problem-solving and strategic planning, which would later prove invaluable in the realm of horology.

Jason’s interest in watches began in his youth and soon expanded into a serious collection that included some of the finest examples from the most renowned and historically acclaimed brands in watchmaking. This exposure to high-caliber timepieces deepened his appreciation for the meticulous details and craftsmanship involved in horology. However, the steep prices commanded by these prestigious brands were not always to his liking, leading Jason to question whether it was possible to achieve similar quality without the exorbitant cost.

As his collection grew, Jason shifted his focus from mere collecting to vintage watch restoration. This experience highlighted a significant gap in the market: while Swiss watchmakers excelled in fine finishing, American brands lacked this level of craftsmanship. Jason realized that emerging watch brands needed more than just foreign movements—they required an emphasis on high-level hand-finishing techniques, such as perlage, anglage, and thermal bluing, to stand out.

Driven by this insight, Jason founded 1776 Atelier, aiming to combine American innovation with exceptional craftsmanship. The brand was designed to offer timepieces that not only matched the meticulous detail of Swiss watches but also provided a unique American perspective. By integrating advanced hand-finishing techniques and maintaining a focus on quality and affordability, 1776 Atelier seeks to fill the void Jason identified and set a new standard in American watchmaking.