At 1776 Atelier, we are part of a new generation of American watchmakers, dedicated to the pursuit of true high horology and the creation of mechanical art at the highest level. Our movements are designed from the ground up, featuring proprietary bridge architecture and bespoke designs crafted to emphasize both precision and beauty. Every timepiece reflects a commitment to genuine American craftsmanship, where artistry, technical integrity, and hand-executed detail form the foundation of everything we create.
Our watches showcase traditional finishing techniques executed entirely by hand: anglage (hand beveling), perlage, black polishing, hand-engraved complex designs, circular satin finishing, solarization grinding, and a variety of meticulously applied surface textures. Every technique serves to highlight the integrity and inherent artistry of hand craftsmanship and authentic watchmaking, not to distract from them.
Rather than imitate tradition, we build upon it, offering collectors timepieces defined not by slogans or geography, but by the unmistakable hallmarks of fine mechanical artistry.
The creation of 1776 Atelier is a tribute to the spirit of American ingenuity and passion for fine watchmaking. Founded by dedicated watch collectors with a profound appreciation for the artistry and craftsmanship of horology, 1776 Atelier embodies the belief that greatness in watchmaking transcends geographical boundaries. Just as 1776 symbolizes America’s bold declaration of independence from Great Britain, our brand represents a declaration of excellence in the world of luxury watches. While we honor traditional, time-honored watchmaking techniques, our commitment to creating extraordinary timepieces is rooted in American soil. Beyond in-house design and assembly, we are proud to be one of the few American Watchmakers offering our own manufacture movements. Caliber 621.1788 and caliber 430.1803 are constructed using >70% American-made parts with our own proprietary bridges and plates. Gears are transformed in house. Every component from setting levers, main spring barrels to Jewel sinks are meticulously finished. Some undergo snailing while others are treated to satiné circulare depending on the finish that best suits our unique designs. Every-single-component is touched in some way or form. No off the shelf-parts are leveraged. The entire movement is finished regulated right here in Texas. We employ traditional hand-finishing techniques that enable us to offer exquisitely finished mechanical masterpieces at values unheard of in the industry. 1776 Atelier stands as a testament to American skill and vision, proving that horological brilliance is not confined to any single nation but can flourish anywhere talent and passion unite.
1776 Atelier is the embodiment of Jason Lu’s relentless pursuit of precision, craftsmanship, and innovation. With a background in mechanical engineering and a deep reverence for American history, Jason’s journey into watchmaking was not just an evolution of his passions: it was a calling.
Read More About JasonZach Smith is an independent watchmaker and ultra-precision machinist based in Ohio, dedicated to the design and manufacture of exceptional mechanical components. A WOSTEP-certified watchmaker, he blends traditional horological craftsmanship with advanced CNC technology, producing parts to tolerances measured in microns. With a focus on refinement, precision, and thoughtful engineering, he creates intricate watch components and ultra-precision mechanical parts of the highest standard.
Read More About ZachAt 1776 Atelier, we understand that choosing a timepiece is deeply personal. As collectors ourselves, we appreciate the importance of trust, transparency, and confidence throughout the entire ownership experience.
We work closely with each client before production to confirm the details of their timepiece and ensure that every decision feels considered and personal. Because our watches are produced in very limited quantities and are often made or configured specifically for each owner, we are unable to offer returns once an order has been completed.
Our commitment does not end at delivery. Every timepiece is supported by our two-year warranty, and should a concern arise, we will listen carefully, evaluate the circumstances, and make every reasonable effort to reach a fair and appropriate resolution.
We stand behind every watch we create and remain personally available to support its care, service, and long-term ownership.