1776 ★ Atelier

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N° 04

The Need for Global Quality Benchmarks in Watchmaking

For decades, the Swiss watchmaking industry has set the gold standard for quality, precision, andfinishing. Certifications like the Geneva Hallmark have become synonymous with excellence,acting as a trusted guide for consumers seeking the highest level of craftsmanship. However, thelack of similar benchmarks for non-Swiss brands has led to a misconception…

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N° 05

The Challenges of ‘Made in the USA’ for American Watch Manufacturers

Creating a watch that is truly ‘Made in the USA’ is a challenge that many Americanwatchmakers face. While American watchmaking has a rich history of craftsmanship, themodern landscape has shifted dramatically. Today, companies aiming to use the prestigious“Made in the USA” label must navigate a complex array of regulations and…

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